Google acquires feedburner

Feedburner is an excellent resource for bloggers and now google owns them too. You know all of those little subscription icons on the right hand side of the screen. Feedburner creates those and makes it easy for people to subscribe. "Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads. Read entire article