This video does an excellent job encapsulating the monumental role that social media plays in business, education, and organizations.
"You can't buy attention anymore. Having a huge budget doesn't mean anything in social media...The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You've got to be willing to PLAY to PLAY." - Alex Bogusky, Co-Chairman, CP&B
"The head of social media is the customer" - McDonalds